→ ANTI REVOLVING DOOR CAMPAIGN
w/ Imogen Rose HillierThrough our numerous uni commitments, we end up spending a lot of time at RMIT. As such we spend a lot of time stuck in revolving doors.
See, doors shouldn’t be particularly arduous to move through - they should open and close, not leave you in a spot of conversation hell when it inevitably stops spinning because someone else stepped in behind you.
The Revolving Door Industrial Complex (or Big Revolving Door) will have you believe that they save time and energy. Rubbish. How can something that spins all day save energy? And they take ages to walk through (even longer if you’re disabled, in which case you can just eat shit because wheelchairs and revolving doors go together like a sandwich and cyanide).
Ask yourself this - does anywhere cool have a revolving door? Perhaps somewhere does but not anywhere *I * can think of!
Our campaign took the form of posters, stuck to the panes of revolving doors around RMIT (on a side note do y’know how stupid you look following one around trying to blu Tack something to it?)
They poke fun at the crushing process of dawdling around one of these vile entryway impediments.
While we don’t want to distract from the seriousness of this issue we believed a humous tone was the way to go to because we simply wanted to draw attention to this issue and create something memorable.
Post Campaign statistics:
3 uncomfortable run ins with RMIT security
42 laughs from random students (at least that we counted - there could have been more!)
104 QR code scans (in the first day!)