→ Seek 

This is a complete brand campaign for Seek that was aimed at attracting young people to their service. As the copywriter, the line “A Big Dream Just Needs a Little Search” was fuelled by my own experiences as a kid: zoning out and thinking about the future. Recapturing that, especially in a tight job market, felt like a great angle, as well as one that Seek could legitimately tie itself to.

Having kids dressed as professionals creates cut through and serves as a brand asset. The inclusion of ‘x jobs in ____’ proves that, on Seek, all that is between you and your dream job, 
is just a little pink ‘apply now’ button.